May 21, 2015

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  • The fragrance that does both

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                            Sleep Commercial                                            2-in-1 fragrance + bug repeller                        The Bug Spray That Smells Nice
              

     

  • Who cares about the environment?

    We do! Check out the April 29th, 2015 issue of beauty packaging and our view on sustainable packaging practices #Neenah #welovetheearth - http://www.beautypackaging.com/issues/2015-04-01/view_features/rethinking-eco-responsible-packaging/

    "Neenah recently worked with husband and wife duo, Michael and Melissa Fensterstock, who created a luxury lifestyle company, Aromaflage, founded on a commitment to healthy living. They wanted the packaging of their distinct line of functional botanicals—based on an ancient tradition of using essential oils and natural fragrances to also shield themselves from insects—to reflect that.


    The founders sought a luxury look, feel and immediate brand recognition in the beauty space. Their fragrances are set up in fine European glass, and every item is placed in a custom, collectible pouch bearing their distinct dragonfly logo (and scorpion for their new fragrance, Wild). This thoughtful design decision eliminated the need for extra cardboard to reinforce the fragrance box and significantly reduced their environmental footprint. “There is no inner garbage,” says cofounder Michael Fensterstock.

    Not only does this solution provide shelter for the bottles, it also enhances product recognition. For the all-important outer package, which competes for precious shelf space with well-known luxe fragrances, Aromaflage exclusively uses Neenah Classic Crest Natural (White Eggshell, 130#) for its fragrances with elegant gold foil stamping. “We fell in love with the high-touch of Neenah’s textures and this rich creamy white. The papers are FSC certified, from forest to finishing, and the entire box is fully recyclable,” says Fensterstock. The cofounders also made the decision not to offset print on the box, eliminating an unnecessary press run. "
    Neenah recently worked with husband and wife duo, Michael and Melissa Fensterstock, who created a luxury lifestyle company, Aromaflage, founded on a commitment to healthy living. They wanted the packaging of their distinct line of functional botanicals—based on an ancient tradition of using essential oils and natural fragrances to also shield themselves from insects—to reflect that.

    The founders sought a luxury look, feel and immediate brand recognition in the beauty space. Their fragrances are set up in fine European glass, and every item is placed in a custom, collectible pouch bearing their distinct dragonfly logo (and scorpion for their new fragrance, Wild). This thoughtful design decision eliminated the need for extra cardboard to reinforce the fragrance box and significantly reduced their environmental footprint. “There is no inner garbage,” says cofounder Michael Fensterstock.

    Not only does this solution provide shelter for the bottles, it also enhances product recognition. For the all-important outer package, which competes for precious shelf space with well-known luxe fragrances, Aromaflage exclusively uses Neenah Classic Crest Natural (White Eggshell, 130#) for its fragrances with elegant gold foil stamping. “We fell in love with the high-touch of Neenah’s textures and this rich creamy white. The papers are FSC certified, from forest to finishing, and the entire box is fully recyclable,” says Fensterstock. The cofounders also made the decision not to offset print on the box, eliminating an unnecessary press run.   - See more at: http://www.beautypackaging.com/issues/2015-04-01/view_features/rethinking-eco-responsible-packaging/#sthash.CtgeN9ZA.dpuf
    Neenah recently worked with husband and wife duo, Michael and Melissa Fensterstock, who created a luxury lifestyle company, Aromaflage, founded on a commitment to healthy living. They wanted the packaging of their distinct line of functional botanicals—based on an ancient tradition of using essential oils and natural fragrances to also shield themselves from insects—to reflect that.

    The founders sought a luxury look, feel and immediate brand recognition in the beauty space. Their fragrances are set up in fine European glass, and every item is placed in a custom, collectible pouch bearing their distinct dragonfly logo (and scorpion for their new fragrance, Wild). This thoughtful design decision eliminated the need for extra cardboard to reinforce the fragrance box and significantly reduced their environmental footprint. “There is no inner garbage,” says cofounder Michael Fensterstock.

    Not only does this solution provide shelter for the bottles, it also enhances product recognition. For the all-important outer package, which competes for precious shelf space with well-known luxe fragrances, Aromaflage exclusively uses Neenah Classic Crest Natural (White Eggshell, 130#) for its fragrances with elegant gold foil stamping. “We fell in love with the high-touch of Neenah’s textures and this rich creamy white. The papers are FSC certified, from forest to finishing, and the entire box is fully recyclable,” says Fensterstock. The cofounders also made the decision not to offset print on the box, eliminating an unnecessary press run.   - See more at: http://www.beautypackaging.com/issues/2015-04-01/view_features/rethinking-eco-responsible-packaging/#sthash.CtgeN9ZA.dpuf
    Neenah recently worked with husband and wife duo, Michael and Melissa Fensterstock, who created a luxury lifestyle company, Aromaflage, founded on a commitment to healthy living. They wanted the packaging of their distinct line of functional botanicals—based on an ancient tradition of using essential oils and natural fragrances to also shield themselves from insects—to reflect that.

    The founders sought a luxury look, feel and immediate brand recognition in the beauty space. Their fragrances are set up in fine European glass, and every item is placed in a custom, collectible pouch bearing their distinct dragonfly logo (and scorpion for their new fragrance, Wild). This thoughtful design decision eliminated the need for extra cardboard to reinforce the fragrance box and significantly reduced their environmental footprint. “There is no inner garbage,” says cofounder Michael Fensterstock.

    Not only does this solution provide shelter for the bottles, it also enhances product recognition. For the all-important outer package, which competes for precious shelf space with well-known luxe fragrances, Aromaflage exclusively uses Neenah Classic Crest Natural (White Eggshell, 130#) for its fragrances with elegant gold foil stamping. “We fell in love with the high-touch of Neenah’s textures and this rich creamy white. The papers are FSC certified, from forest to finishing, and the entire box is fully recyclable,” says Fensterstock. The cofounders also made the decision not to offset print on the box, eliminating an unnecessary press run.   - See more at: http://www.beautypackaging.com/issues/2015-04-01/view_features/rethinking-eco-responsible-packaging/#sthash.CtgeN9ZA.dpuf
    Neenah recently worked with husband and wife duo, Michael and Melissa Fensterstock, who created a luxury lifestyle company, Aromaflage, founded on a commitment to healthy living. They wanted the packaging of their distinct line of functional botanicals—based on an ancient tradition of using essential oils and natural fragrances to also shield themselves from insects—to reflect that.

    The founders sought a luxury look, feel and immediate brand recognition in the beauty space. Their fragrances are set up in fine European glass, and every item is placed in a custom, collectible pouch bearing their distinct dragonfly logo (and scorpion for their new fragrance, Wild). This thoughtful design decision eliminated the need for extra cardboard to reinforce the fragrance box and significantly reduced their environmental footprint. “There is no inner garbage,” says cofounder Michael Fensterstock.

    Not only does this solution provide shelter for the bottles, it also enhances product recognition. For the all-important outer package, which competes for precious shelf space with well-known luxe fragrances, Aromaflage exclusively uses Neenah Classic Crest Natural (White Eggshell, 130#) for its fragrances with elegant gold foil stamping. “We fell in love with the high-touch of Neenah’s textures and this rich creamy white. The papers are FSC certified, from forest to finishing, and the entire box is fully recyclable,” says Fensterstock. The cofounders also made the decision not to offset print on the box, eliminating an unnecessary press run.   - See more at: http://www.beautypackaging.com/issues/2015-04-01/view_features/rethinking-eco-responsible-packaging/#sthash.CtgeN9ZA.dpuf

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